IMAK | jon-langer

A better ergonomic glove and support for the digital age.

Constant computer, phone, and tablet use has led to an increase in musculoskeletal disorders (MSDs), such as an carpal tunnel

syndrome, arthritis, tendonitis, and more.

Carpel tunnel syndrome may affect as many as 1.9 million people in the United States. Doctors perform up to 500,000 surgeries each year to correct this issue. (Centers for Disease Control and Prevention [CDC])

Market Size Opportunity

The global computer peripheral equipment market in 2020 is expected to be around $467.1 billion in 2020, is estimated to rise to $506.9 billion in 2023.

Office furniture manufacturing is an industry which is valued at $27 billion. Over the past 5 years, the industry has grown at an average rate of 1.4%

Cost Savings Opportunity

According to Liberty Mutual, the largest workers’ compensation insurance provider in the United States, overexertion injuries—lifting, pushing, pulling, holding, carrying or throwing an object—cost employers $13.4 billion every year

Work from home Context

With an increasing preference to work from home, as well as a requirement to be at home due to a global pandemic (2020), the lack of healthy work environments has presented itself bluntly.

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Beverly Fantini Customer 1

Beverly (Bev) is head of marketing at a midsize software company that specialize in warehouse optimization. She has started working from home for health reasons, to take care of her daughter, and to avoid an hour commute.

Bev cares about interior design, comfort, and cleanliness in her home.

37
Hoboken, NJ
Married
University Educated
Insured
Tech Competent
1 Child

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Katniss Everdeen Customer 2

Kat is passionate about greeting cards, and works in customer support for a folding greeting card company. She is always excited to talk about the latest cards, and how they bring joy to customers. Kat has always worked from home and has tried countless ergonomic aids, but hides them when friends would come to her apartment.

Kat cares about style, art, her cat Bonkers, hosting friends at her place for board game nights, and greeting cards.

24
Quincy, MA
Single - with cat
Associates Degree
Insured
Tech Competent

Full Cycle Experience

A customer experience starts well before unboxing, and extends well after first or fifth use. From word of mouth or an advertisement, it is increasingly important to consider all the Moments that Matter with a product.

Often times a product becomes much more than its "thing-ness", what goes into a person's home becomes a part of their life.

Packaging is can be more that just protection and storage for a product. It can be advertising, information, activities, or a relaxing spot for your customers fury friend.

A better ergonomic glove and support for the digital age.

Carpel tunnel syndrome may affect as many as 1.9 million people in the United States. Doctors perform up to 500,000 surgeries each year to correct this issue. (Centers for Disease Control and Prevention [CDC])

Market Size Opportunity

The global computer peripheral equipment market in 2020 is expected to be around $467.1 billion in 2020, is estimated to rise to $506.9 billion in 2023.

Office furniture manufacturing is an industry which is valued at $27 billion. Over the past 5 years, the industry has grown at an average rate of 1.4%

Cost Savings Opportunity

According to Liberty Mutual, the largest workers’ compensation insurance provider in the United States, overexertion injuries—lifting, pushing, pulling, holding, carrying or throwing an object—cost employers $13.4 billion every year

Work from home Context

With an increasing preference to work from home, as well as a requirement to be at home due to a global pandemic (2020), the lack of healthy work environments has presented itself bluntly.

Beverly Fantini Customer 1

Beverly (Bev) is head of marketing at a midsize software company that specialize in warehouse optimization. She has started working from home for health reasons, to take care of her daughter, and to avoid an hour commute.

Bev cares about interior design, comfort, and cleanliness in her home.

37

Hoboken, NJ

Married

University Educated

Insured

Tech Competent

1 Child

Katniss Everdeen Customer 2

Kat cares about style, art, her cat Bonkers, hosting friends at her place for board game nights, and greeting cards.

24

Quincy, MA

Single - with cat

Associates Degree

Insured

Tech Competent

Full Cycle Experience

A customer experience starts well before unboxing, and extends well after first or fifth use. From word of mouth or an advertisement, it is increasingly important to consider all the Moments that Matter with a product.

Often times a product becomes much more than its "thing-ness", what goes into a person's home becomes a part of their life.

Packaging is can be more that just protection and storage for a product. It can be advertising, information, activities, or a relaxing spot for your customers fury friend.

With online ordering becoming ever more dominant than in person shopping, the first experience with a product is its packaging.

To the point where unboxing videos are their own industry, and where judgement and benchmarks are high.

A better ergonomic glove and support for the digital age.

Carpel tunnel syndrome may affect as many as 1.9 million people in the United States. Doctors perform up to 500,000 surgeries each year to correct this issue. (Centers for Disease Control and Prevention [CDC])

Market Size Opportunity

The global computer peripheral equipment market in 2020 is expected to be around $467.1 billion in 2020, is estimated to rise to $506.9 billion in 2023.

Office furniture manufacturing is an industry which is valued at $27 billion. Over the past 5 years, the industry has grown at an average rate of 1.4%

Cost Savings Opportunity

According to Liberty Mutual, the largest workers’ compensation insurance provider in the United States, overexertion injuries—lifting, pushing, pulling, holding, carrying or throwing an object—cost employers $13.4 billion every year

Work from home Context

With an increasing preference to work from home, as well as a requirement to be at home due to a global pandemic (2020), the lack of healthy work environments has presented itself bluntly.

Beverly Fantini Customer 1

Beverly (Bev) is head of marketing at a midsize software company that specialize in warehouse optimization. She has started working from home for health reasons, to take care of her daughter, and to avoid an hour commute.

​

Bev cares about interior design, comfort, and cleanliness in her home.

​

37

Hoboken, NJ

Married

University Educated

Insured

Tech Competent

1 Child

Katniss Everdeen Customer 2

​

Kat cares about style, art, her cat Bonkers, hosting friends at her place for board game nights, and greeting cards.

​

24

Quincy, MA

Single - with cat

Associates Degree

Insured

Tech Competent

Full Cycle Experience

A customer experience starts well before unboxing, and extends well after first or fifth use. From word of mouth or an advertisement, it is increasingly important to consider all the Moments that Matter with a product.

​

Often times a product becomes much more than its "thing-ness", what goes into a person's home becomes a part of their life.

​

Packaging is can be more that just protection and storage for a product. It can be advertising, information, activities, or a relaxing spot for your customers fury friend.

With online ordering becoming ever more dominant than in person shopping, the first experience with a product is its packaging.

​

To the point where unboxing videos are their own industry, and where judgement and benchmarks are high.